Arcadius Capital Partners is a private equity firm focused exclusively on the lower middle market segment of the upstream oil and gas industry in North America.
The client approached with the chosen name and requested the brand be built around the strength it represents, since an optically strong brand showcases financial prosperity. An extensive research document was put together while devising the logo, pulling visual elements from both Greek and Roman history; Arcadia being a region in Greece and Arcadius, a Roman emperor. A ‘pillar of strength’ was chosen as the logo while historic imagery of viaducts and columns are used throughout brand documents.
