ZOOLIGHTS TV SPOTS

A set of two television commercials (2020 & 2021) promoting ZooLights at the Calgary Zoo.

The animation concepts feature winter imagery as the glowing filament inside a Christmas bulb, corresponding with the event text alongside. The 2021 video also incorporates advertising for the 25th anniversary of ZooLights. Challenges faced during the project included timing the video to fit an exact 30 second ad, along with timing with a voiceover and learning to export the appropriate files made for TV.